Why Tweet When You Can Crow

Last month the Wall Street Journal published an article entitled “The New Resume: It’s 140 Characters”. You guessed it:  Twitter is becoming the “new job board”. Rather than debate the validity of Twitter as part of the recruiting process, I’d like to share with you  a couple of reasons why video interviewing is quickly becoming a staple of the recruiting industry:

First, video provides a more comprehensive view of your candidate. Viewing a candidate’s social media interaction may provide hints at what is interesting and important to them, but if you’re looking for a real glimpse into your candidate’s mindset, video is the way to go.  It provides your candidates with the opportunity to more thoroughly present their unique skills and previous experiences—in the same time it takes for you to read a tweet or two on your feed.

Secondly, personality and professionalism aren’t always evident through tweets. Sure, the ability to be concise and deliver a message in 140 characters may be representative of a good communicator, but what about other important attributes like professionalism, communication and image? All three can be readily identified in a 60-second video before a recruiter/HR professional invests any of their valuable time in a face-to-face interview.

For some, posting jobs on Twitter has proven to be a great recruiting tool. For others, it has created a bombardment of unwanted resumes. Rather than miss out on great talent, we recommend using video interviewing—either include a link to your TalentRooster account or issue invites only to those candidates who pass your initial screening process.

Video Interview or Video Resume?

It's been a really good week for video resume technology! First this story appeared on Good Morning America, followed by this story that appeared on a local affiliate in Jackson, Mississippi. More and more people are waking up to the reality that video resumes are the future of the hiring process - now they need to figure out how to incorporate a strategy.

There has also been a lot of talk about video interviewing (e.g. Skype) as many companies are considering this technology as well. The problem with video interviewing is that the technology just isn't right yet. Remember all the dropped calls you had (or still have with AT&T....) when cell phones were new? Same principle - they will get it right but it will take time.
In fact, just last week The Today Show was taking calls from viewers via Skype. I'm sure every precaution was taken to ensure there were no technical issues.... Guess what? Half way through a call, the audio dropped and then the call was lost altogether. It's awesome technology but won't be right for a couple of years.

With video resume technology you don't have to worry about these issues. This technology is ten years old and has essentially been perfected by companies such as TalentRooster (TalentRooster.com). Videos are professional, consistent and anyone with an internet connection can view them. The two most important words in business today are social media. Increase your social media footprint by creating a professional digital video profile. Post it on Facebook, LinkedIn and Twitter - you won't believe who will find you!

Is Your Resume "Disruptive Technology"???

Over the weekend I played golf with a tech savvy friend. He described TalentRooster as "disruptive technology" that will shatter paradigms and provide a huge advantage for early adopters. I went online to learn more about how this definition applies and found a great article that is worth the read. The best example of disruptive technology I could find was smart phones - think what they are doing to traditional laptops, PC's and cell phones! They continue to evolve at breakneck speed and may make the afforementioned obsolete - who'd of thought that was possible??
If you are still attaching a Word document in an email to represent yourself, you better rethink your plan. Digital video technology is disruptive technology that will forever change the way companies hire and provide job seekers a much better chance for hire!